Onboarding flows get workshops, animations and A/B tests. The second visit gets nothing. Yet that is where habits start, or quietly fail to.

Remember, then reward

A good second visit remembers where you left off and rewards you for coming back with something small: progress, a saved draft, a smarter default. On Halden, returning customers see how much closer they are to their goal since last time, in one sentence.

A simple test

Close the app, wait a day, open it again. If the first screen is identical to the one a stranger would see, there is work to do.