(About) — Product designer, Stockholm
Hi, I’m Maya.
I design digital products for teams who care about the details nobody notices until they’re wrong. Right now that means fintech, health and climate, where clarity isn’t a nice-to-have.
I started in print, spent a few happy years in agencies, then went in-house at Lumen Pay and Northbeam, where I learned how products really get built: slowly, then all at once. Since 2023 I’ve worked independently from a small studio in Södermalm, taking on three projects at a time.
Outside of work I run a Sunday type-specimen club, swim in the archipelago far too late in the year, and am slowly learning to make ceramics that don’t wobble.
11
years in product design
40+
products shipped
3
projects per quarter
(Principles)
Three things I believe
01
Clarity is kindness
If someone has to think about the interface, they’re not thinking about their life. Every label, state and default should earn its place.
02
Small bets, real feedback
I’d rather test a rough idea with five people on Thursday than polish the wrong one for a month.
03
Craft lives in the defaults
Empty states, error messages and loading screens are where trust is won. They get the same care as the hero.
(Experience)
Where I’ve been
2023
—
Present
Independent Product Designer
Lindqvist Studio
Partnering with founders and product teams on new products, redesigns and design systems. Clients include Halden, Orbit and Kinfolk.
2021
—
2023
Senior Product Designer
Northbeam Energy
Led design for grid operations tools and built the Tessel design system with two engineers and a lot of patience.
2019
—
2021
Product Designer
Lumen Pay
Designed checkout, refunds and dispute flows used by four million shoppers a month across the Nordics.
2017
—
2019
UX Designer
Studio Hav
Research-led web and app work for museums, public-sector services and a very demanding ferry company.
2015
—
2017
Junior Designer
Form & Fiber
Learned the fundamentals: typography, grids, and how to explain a design decision without getting defensive.
Recognition & talks
Red Dot Award, Interface Design
Orbit Health
2025
Speaker, Design Matters Copenhagen
“Designing for the second visit”
2025
Awwwards Honorable Mention
Kinfolk Market
2024
Nordic Design Awards, Shortlist
Tessel design system
2023