Open for projects — Q1 2027
Product & UI/UX Designer — Stockholm, SE
Calm design for complex products.
I’m Maya Lindqvist, an independent product designer. For ten years I’ve helped fintech, health and climate teams turn tangled problems into interfaces people trust, and actually enjoy using.
Maya, in the studio — 2026
(01) — Selected work
Work I’m proud of
All case studies
(02) — Skills & tools
What I bring to a team
01
Product strategy
Framing the right problem, mapping bets and turning fuzzy goals into a roadmap a team can rally around.
02
Interaction & UI design
High-fidelity interfaces with a point of view: typography first, motion with purpose, nothing decorative.
03
Research & testing
Interviews, diary studies and scrappy prototype tests that change decisions, not just decks.
04
Design systems
Tokens, components and documentation that make the right thing the easy thing to build.
Daily toolkit
Figma
FigJam
Framer
ProtoPie
Rive
Jitter
Spline
Notion
Linear
Maze
Dovetail
Lottie
Webflow
Miro
“Tools change every year. Taste, curiosity and a good question don’t.”
(03) — Process
How we’ll work together
01
Week 1
Listen
Interviews with your team and customers, a look at the data, and a clear problem statement we both sign off on.
02
Weeks 2–3
Frame
Flows, sketches and rough prototypes. We test the riskiest idea first, while changes are still cheap.
03
Weeks 4–8
Make
High-fidelity design in small, reviewable slices, built alongside engineering rather than thrown over the wall.
04
Ongoing
Ship & learn
Launch, measure, refine. You keep a documented system your team can grow without me.
(04) — Kind words
People I’ve worked with
“
Maya has a rare way of making a complicated product feel obvious. Our savings flow went from the thing we apologised for to the thing we demo first.
Jonas Ek
Chief Product Officer
“
She listens like a researcher and ships like an engineer. Patients noticed the difference in the first week, and so did our nurses.
Priya Raman
Head of Product
“
Every decision came with a reason, and every reason came back to our makers. The best money we spent all year.
Elias Brandt
Founder
“
Maya’s specs were so clear my team stopped asking questions and started asking for more. Rare, and very welcome.
Sofia Marín
VP Engineering
(05) — Next
Have a product that deserves a calmer interface?
I take on three projects per quarter, so each one gets my full attention. Tell me what you’re building and I’ll reply within two working days.